We have all seen the company ratings come out each year – top 50 places to work, best technology companies to work, and fastest growing companies in XXXX. AND, we always read these lists, almost as a guilty pleasure, to see who has made the list! Candidates are particularly interested in these ratings and as the millennials are demonstrating, the factors that make a company “a place I want to work” are changing…it is no longer about choosing a place to work for the next 10-20 years, it is about company culture, the learning experience, flexibility, growth potential and, oh, yes – who are my co-workers! These are top factors that are influencing job choices being made by candidates today.
How does your company promote itself?
1. A company that demonstrates “human interactions matter” will make certain the candidate experience throughout the hiring process is a thoughtful and useful one.
* Send information about the opportunity in advance of any interviews.
* Communicate about the “real” benefits through a brief summary.
* Provide useful information about the business of the company.
2. A company that demonstrates they “set their people up for success” will make certain that candidates have what they need to be successful during the hiring process.
* Explain the hiring process.
* Provide information that will be useful during the hiring process, like appropriate dress, eliminating surprises.
* Be certain interviewers explain what it will take to be successful in this position.
3. A company that has “employees who are happy to work there”, will demonstrate this directly.
* Be certain your website has videos and personal messages to candidates from employees.
* STEP OUT: During the hiring process, schedule current employees, in similar positions, to speak to candidates directly.
* Communicate about company social activities…”getting to know you”.
4. A company that offers flexibility, learning and growth, will demonstrate this through a brief look at “how people work” in the company.
* Do a walk-through of the workspace to show an open, collaborative work environment.
* Communicate the offerings of formal training for new skills.
* Highlight the career mentoring employees receive from seasoned managers.
5. A company that “embraces social media” as a means of communication will be certain it is being reflected in a positive light.
* Encourage your employees to positively communicate their work experience through social media.
* Be prepared to explain any negative information circulating on social media.
* Use innovation on social media to communicate that special something about your company.
For assistance in hiring talented professionals for your organization, please give TRC a call at 908-376-2012.